FFA's CEO Ben Buckley came out to face the music this week on The World Game and Fox Sports and it wasn't impressive.
Think Season 3, 15,000 average crowds, a 50,000 game high in Melbourne and now in Season 6 we'll be lucky to get 15,000 for any game.
Ben Buckley answered all the questions put to him last night but I couldn't help thinking this guy has nothing on John O'Neill.
O'Neill lead from the front, met the media and briefed them once a month, big announcements. With Buckley he's come out when the damage has to be controlled.
And it's some damage and it's all around the A-League:
Falling crowds.
Failing clubs.
There are of course different ways to manage the A-League; but that's the point Ben and his ever-shrinking team has been so focused on the World Cup Bid it is not possible to put the same smarts and same efforts into the A-League.
Ben had no solutions for us, the fans, last night. Nothing that I could see.
Where will we be in three years?
After last night, apart from a TV deal, there is really no hope. And putting all your eggs into the TV deal isn't a business strategy in my view.
Time to go Ben?
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Sorry about that! Too many eejits talking rubbish - unlike me:)
Cheers Eamonn