Cor..Apples and Football unite...

Proud to be an Apple eater.

Batlow Apples have joined with FFA (see below) to promote'Live Active! Live Healthy! Live Socceroos!'

This is the first time the Batlow group has joined with a Sports Code in Australia.

Clearly football can take a message across the whole nation unlike League, or Union or even AFL. Besides those codes hardly fit in with the healthy lifestyle do they...as the body tends to end up a tad bashed and broken after only 21 games per year....and try playing those games for life.

Off to get my Batlow Apple right now!



Football Federation Australia (FFA) today announced details of a new partnership with the Australian Produce Group (APG) which will see the two organisations work together to promote the benefits of a healthy lifestyle to all Australians.

The first activity under this partnership is a promotion with Batlow Apples.

From today until early June over 500 independent grocers across NSW, Victoria, Queensland and the ACT will run a football specific promotion encouraging children, families and football fans to increase their intake of apples.

Entitled 'Live Active! Live Healthy! Live Socceroos!', the program will also provide nutritional advice and football coaching tips via www.batlow.com.au.

"This is the first time we have worked alongside a sporting code to promote the benefits of eating apples," said Sharnah Coulthart, Marketing Consultant to Batlow Apples.

"We deliberately chose football to be the first sport we worked with due to its wide appeal, particularly amongst children, and the high level of participation across Australia," she added.

Batlow Apples is also offering apple eaters the opportunity to meet a Qantas Socceroo, attend a training session and win a $250 Rebel Sport voucher. To enter the competition, participants need to purchase five Batlow apples and send in the five apple stickers along with a proof of purchase. There are also 60 consolation prizes of Socceroos merchandise to be won.

FFA CEO, Ben Buckley, said this is the first of many initiatives that FFA will work on to encourage players of all ages to complement their football with healthy eating.

"We all have a responsibility to help encourage all Australians, but especially children, to be more active and to eat more fresh fruit and vegetables.

"We hope that by the Qantas Socceroos supporting this activity, we can help encourage children and families to healthy eating."

Further information is available at www.batlow.com.au