Fox deal was too long

It's clear now.

After the first year FFA re-negotiated a seven year deal with Fox Sports and all the clubs get $1.2 million as a result.

But after season three if we had another deal to negotiate with crowds of 15,000 average, 50,000 etc in Melbourne who knows what value we could of extracted and how the clubs revenue may have jumped to the full salary cap.

Hindsight is wonderful.

It's not FTA that is hurting the A-League, it's the length of the tv deal.

Now we have a problem. Who wants to go to an A-League game if they watch an empty stadium on FTA in the next deal?