Friday, 22 May 2009

Sponsorship creep?

From today's SMH:

Sponsorship consultant William Bourke of Sponsorship HQ predicted the sport (Rugby League) would face difficulties in keeping existing sponsors and attracting new ones.

"There are so many options out there for sponsors," Bourke said. "I think soccer and the AFL will be the primary beneficiaries, mainly because they are national sports that don't attract that level of controversy. Saying that, no sport is perfect, and sponsors don't expect them to be but this could be the straw that breaks the camel's back."

The grassroot market, the Socceroos, the women's game, the growing national A-League are all providing sponsors increasing opportunities.

The FFA, under fmr AFL and Nike Marketing Manager Ben Buckley,has lifted the sponsorship levels to historic amounts already.

And let's face it cultural change in Rugby League is NEVER going to it?

So while not wishing League to suffer, although their off field antics are to me so abhorrent I'd rather not see that code in the limelight for a long time. Does it really bring any pride or benefits to Australia?

For me the rise in people of influence recognising the oppotunities within football for new sponsors..that's a great thing....and thankyou Rugby League!

Off to All Bar Carney (Canberra joke) for a coffee just now...

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